Exhibitions are the best face-to-face marketing opportunity for companies around the world. They provide outstanding sales, marketing, research, branding, financial, and other rewards for companies that understand some important exhibition marketing fundamentals. Executive decision-makers consistently rank exhibitions as their “Number One” choice for obtaining purchasing information — beating out 12 other business media choices, including direct mail, advertising, telemarketing, etc. Exhibitions are the only sales and marketing medium that delivers a pre-qualified visitor to your company’s stand in a face-to-face selling environment. And these visitors, called visitors, invest their own valuable time and expenses to be at the exhibition. This is truly an outstanding marketing opportunity.